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A Product Photographer’s Guide to Lighting for Photoshoots
Believe it or not, the most important element in taking a great product photo is not the camera. It’s not the lens. It’s not even the product itself. It’s the light! In other types of photography, you...
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Are Your Product Photos Driving Conversions? Here’s How to Find Out
When creating a product page that will convert browsers into buyers, ecommerce brands have to consider multiple factors: SEO-optimized copy, page layout, and product images. [form name="get-tips"...
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How to Take Product Photos With Your Smartphone: Tips for Shooting on the Go
A customer walks into a brick-and-mortar store because they like what they see in the window or on the rack closest to the door. Likewise, when users come to your website, you capture their attention...
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Etsy Product Photography Tips: How to Sell Lots of Products
Whether you’re just getting started selling online or looking for a new place to set up shop, Etsy is one marketplace you need to pay attention to. As a space where folks buy and sell handmade items...
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Amazon Product Photography Guide for Ecommerce Brands
Selling on Amazon is a great way to get your name out there, leverage an existing channel, and reach a global audience of potential customers. But with more than 2 million active sellers, it’s a...
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How to Build a Photography Studio from Scratch: Everything You Need to Take...
Whether you’re cutting costs, stuck at home, or looking to bring things in-house, making your own mini photo studio is a great way to add more creativity to your day-to-day. But if you want shots that...
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How Should I Choose the Color for My Product Background?
Having quality and professional product photos makes a big difference in how customers perceive your brand. [form name="get-tips" text="Receive free ecommerce & product photography tips"...
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How to Have a Safe Product Photoshoot During COVID-19
The coronavirus pandemic has changed the way we work. More virtual, more staying at home, more safety precautions. And while many industries enjoy a somewhat straightforward transition to a remote...
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Martha Stewart Photo Stylist Shares Her Best Tips for Your Product Shots
Britni Wood hasn’t always worked on high-end, weeks-long photoshoots for Martha Stewart. She’s been on the DIY side of product photography too. When she co-owned an online retail store, she and her...
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What is Product Photography? Everything You Need to Know to Get Started
Product photography has advanced significantly over recent years. And as ecommerce continues to grow, your product images are increasingly important. Below, we’ll look at the definition of product...
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Covid Culture: How to Make Product Photos Pandemic-Friendly
Consumer behavior has changed as a result of the COVID-19 pandemic. The sharp rise in online shopping has created an opportunity for brands to use product photography that relates to your customers and...
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How to Take Pictures of Shoes that People Will Want to Buy
Photographing shoes can be tricky. After all, shooting a sneaker is one thing, but getting great images of a high-end Jimmy Choo stiletto is another. When it comes to capturing a shoe in a frame, there...
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Ditch White Background Product Photography with These Fun Alternative...
In today’s world of nonstop content creation, we need to be able to separate ourselves from the bunch and elevate our brands in a unique way. Matching the product’s branding aesthetic to a non-white...
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7 Tips to Optimize Amazon Product Images and Generate More Revenue
There are 2.4 million active Amazon sellers worldwide. That’s a lot of competition, and that can make it tough to stand out in one of the most crowded marketplaces in the world. But that isn’t to say...
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Amazon Product Photography: the Secret is in Your Smartphone
Just because you don’t have an expensive camera doesn’t mean you can’t create high-quality photos that highlight your products. While you should eventually invest in professional photos, with the right...
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When Do You Need a Photography Permit?: Commercial Photography Tips
Shooting professionally outside of a traditional photography studio setting can get tricky. When your photoshoot requires you to be on location, you’re held to different legal constraints than in your...
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How to Prop Up Products With Blocks to Create Eye-Catching Product Photos
Product photography can get stale if white background shots are your main focus. But incorporating a few props can mix up your images, adding dimension and visual interest to an otherwise flat frame....
View ArticleHow to Set Up a Product Photo Studio on a Budget
Is your business just getting started or are you trying to trim expenses? Whether it’s a temporary or permanent solution, a workable product photography studio is doable — even on a tight budget. We’ll...
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Ecommerce Product Photography Trends in 2022
There’s no understating it: Product photography is absolutely critical to the success of every online store. These images are one major way shoppers learn about your products. And without them, you’ll...
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In Motion: How to Use Product Videos to Boost Online Sales
When it comes to showcasing your products and brand, high-quality product photography not only helps you stand out, it can even improve conversions. But with an increasingly competitive ecommerce...
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Product Photo Size Requirements: How to Optimize Photos for Omnichannel Selling
With the rise in ecommerce and evolving consumer behavior, omnichannel selling is increasingly important for retailers. Integrating several third-party marketplaces for your online store makes it...
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360-Degree Product Photography: Go Full Circle to Drive More Sales
Just as incorporating product videos into your marketing mix can pay massive dividends, learning the ropes of 360-degree photography can be a welcome addition to your product photo toolkit. In this...
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Best Backgrounds for Jewelry Product Photography: 8 Creative Ideas
Taking product photos of jewelry doesn’t come without challenges. It’s important to capture the small, intricate details while also being mindful of lighting and reflections. Put bluntly, photographing...
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Get a Pixel Perfect Product Photography Frame: 12 Things to Avoid
Have you ever shot a product photo, only to realize later on that the photos don’t meet legal or marketplace requirements? If so, you’re not alone. Sometimes it’s difficult to understand what can be...
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How to Shoot and Edit Flat Lay Product Photography Like a Pro
Flat lay photography has been, and remains, hugely popular on social media. This type of trendy, shot-from-above image manages to tell a story and draw people in—letting consumers’ eyes wander through...
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How to Use Ghost Mannequin in Your Product Photography Mix
Taking great pictures of clothing isn’t easy. Apparel on hangers looks lifeless, it can be difficult to style flat lay photos, and models are expensive. That’s where ghost mannequin product photos come...
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How Much Does Product Photography Cost in 2023?
Product photography isn’t cheap, but it’s a priceless investment for ecommerce businesses. Professional photographers that focus on product photography have niche knowledge and specialized equipment to...
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4 Product Photography Tips: Get the Perfect Shot—Minimal Edits Needed
It’s no secret that product photography is critical for ecommerce success. The better quality your photos, the more sales you’re likely to make. And while photo editing can turn an average photo into...
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How to Convince Your Team It’s Time to Invest in High-Quality Product...
When it comes to selling products online, one of the investments that offers the best return on investment is high-quality photos. When consumers browse your online store, the only way they can...
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How to Photograph Reflective Products + Tips and Examples
Online buyers likely don’t notice the many shiny, reflective, or transparent products available across different ecommerce niches. There’s no reason to—they’re simply shopping online. But if they come...
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